You're on the list.
See you in April.
We'll email you the moment we launch —
with your exclusive launch price of ₹1,999
(MRP ₹2,299) locked in.
While you wait, follow along on Instagram.
We're sharing the journey — fabric sourcing,
the blues, the obsession behind every detail.
Launching Late April 2026
Blue is not
a colour
choice. It's a
confidence
choice.
India's only blue shirt brand. Three perfect blues. One premium Cotton-Modal fabric. One honest price. Nothing else.
Navy Blue
Classic Mid-Blue
Light Blue
Bluei.in
Join the Waitlist
Be first.
Get the launch price.
First on the list gets ₹1,999 launch price (MRP ₹2,299) — locked in before anyone else.